Since our earliest days in Calabria, Italy—when the Rotella family made rustic loaves of breads for the villagers—we have understood that baking high quality products begins with the finest of ingredients, integrated carefully with old world skills passed on from generation to generation.
Five generations later, Rotella’s Italian Bakery, Inc. is among the industry’s most respected, high-volume specialty bakeries, blending state-of-the-art production with old-world technique. Whereas our forefathers baked several types of breads, we now produce as many as 400 varieties—including for national and wholesale distribution, as well as household-name brands you have long trusted.
Our commitment to the customer will never waver: We work with only the highest-quality, most wholesome foodservice ingredients. And though we now produce in high volumes, we bake each product as though we were serving it at our own family table. But you don’t have to take our word for it. You can taste our word. Whether you enjoy our Italian bread, mild sourdough or honey flavored wheat bread, there’s a century of pride into every slice.
Rotella’s Italian Bakery has grown well beyond our forefather’s dream from his 1850 operation—a small brick oven in Italy. What’s more astonishing than our growth, however, is how much has remained the same. Industrial mixers have replaced the kneading we once muscled through. And wood-fired ovens are a thing of the past. But we continue to place our family’s values at the center of every decision.
The founder’s son, Louis Sr., guided the company through decades of expansion. Often using the salutation, “We wish you the very best, from the Rotella family,” he lived out that catchphrase, always putting customers’ best interests first. He passed down his steadfast commitment to quality and service to his son, Louis Jr., Rotella’s current CEO and President. Louis Jr. devoted his career to product innovation and business development, propelling the bakery from a local legend to a national leader.
The same pioneering spirit continues to this day. Other family executives include Louis Jr.’s brother-in-law, Dean Jacobsen, and cousin, James Rotella. Each has two children in the business: Louis Rotella III, John Rotella, Dean Jacobsen Jr., Helena (Jacobsen) Anderson and Rocky and Gina Rotella. The influence of family guarantees a robust sense of purpose. And as we fulfill our vision for growth, we continue to put customers’ needs first. As Louis Sr. has said for years, we will always … wish you the very best.
—From the Rotella Family
The mission of Rotella’s Italian Bakery, Inc. is to masterfully blend old world skill and experience with modern efficiencies to provide the very best in high quality breads and rolls. This, coupled with our dedication to strive for extraordinary service, is what really completes our mission.
Lou Rotella Jr.
President / CEO
Rotella's is a national leader in the following seven bread and roll category's listed below.
Click on each category to learn more.
Rotella’s Bakery is thrilled to announce its expansion into the retail sector. We invite you to enjoy our products, soon available at locations across the Midwest—from the corner store to the super store. Discover why we are consistently rated as Omaha’s Favorite Brand. One bite is all it takes.
Your customers count on you to please their palates with on-trend innovations, whether that’s a large artisan-style loaf or a sweet slider dinner roll. Rotella’s has had the privilege to work with executive chefs at the most celebrated brands in America. Over the years, we have innovated scores of exclusive baked goods that these brands call their own. In every case, we do our best to help our menu ideation partners delight their customers and keep them coming back for more.
Lightly toast 2 slices of Rotella #121 Italian Sandwich bread and lightly spread Mayonnaise or Miracle Whip on the top slice, salt and pepper if you like. Top with lettuce, freshly sliced tomatoes, and crispy bacon…A true classic!
Thinly slice and marinate zucchini, yellow squash, orange peppers and red onions in balsamic vinegar, olive oil, salt and minced thyme. Grill vegetables until tender. Layer vegetables on a sliced Rotella #776 Ciabatta Line Bun with some sliced tomatoes and sliced fresh mozzarella. Place top of bread on sandwich and cook in panini grill until sandwich is toasty and warm throughout…A Real Treat!
Start with either #391 Rotella’s Sour Banquet Rolls or #771 Italian Banquet Rolls, carefully slice just until hinged. Roast a prime rib until medium rare or an internal temperature of 140 degrees. Let meat rest, thinly slice, and layer onto rolls. Don’t forget to offer sides of horseradish for those who like that extra kick. Sure to impress anyone for an Hors D’oeuvres party or celebration.
Coming soon!
#01044 Butter Brioche paired with a Hamburger with Roasted garlic aioli, sunny side up egg and mixed greens.
Start with Rotella’s #319 Hoagie. Open bread and broil in oven just until golden and slightly crunchy. Place warm shavings of roast beef on and serve with piping hot French Au Jus to dip in. You’ll feel like you’re in Paris…Ooh la la!
Carefully hollow out a Rotella’s #720 Italian Bread Bowl. Fill with seven bean chili and top with scallions and shredded sharp cheddar. The perfect fall meal, in a bowl you can actually eat…Have fun and enjoy the game!
As part of Rotella’s continued commitment to providing its customers with premier service, we invite you to personally experience our commercial test kitchen and work hand in hand with our corporate research chefs and developers.
Our state-of-the-art equipment technologies enable us to replicate our customer’s capabilities and allow us to collaboratively innovate new bread concepts.
Whether you’re interested in the latest trends, or have a strong desire to fulfill a specific consumer needs, we would love to explore how our capabilities can take your product lines to the next level.
Rotella’s Culinary Innovation Center – Inspiring innovation to help build your brand!
At, Rotella’s Italian Bakery, Inc., we take pride in the ability to produce specialty items. It is certainly a distinct privilege and honor to have the opportunity to work with some of the nation’s finest personnel in the restaurant and food industry.
No internet orders or phone orders will be shipped out via UPS until further notice.
If you are calling on behalf of a restaurant and/or business, please contact your local distributor to check on availability of Rotella breads.
Thank you for your understanding at this time.
As a family owned and operated business, customer feedback is really important to us. Here are additional ways to get in touch:
| Mon. – Fri. | 9:00am to 5:00pm |
| Sat. | 9:00am to 3:00pm |
| Sun. | Closed |
| Mon. – Fri. | 7:30am to 4:30pm |
| Sat. | 7:00am to 1:00pm |
| Sun. | Closed |
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