Since the inception
of Rotella's Italian Bakery in the U.S,A., taste
and texture have been our most coveted secret.
High quality products begin with the finest
ingredients integrated carefully with old world
skills passed on from generation to generation.
Domenico Rotella, my great-great grandfather,
became a master baker in his native town of Calabria,
Italy. He passed his knowledge of the art of baking
to his son (my great grandfather), Alessandro
Rotella, who immigrated to this country and, in
1921, officially began Rotella's Italian Bakery,
Inc. here in Omaha, Nebraska.
True to our roots, both the wonderful taste and
texture are craftily blended with new modern efficiencies
resulting in a unique consistent flavor, and an
appearance that genuinely sets our products apart
from the competition.
The standards we have set
for ourselves is exactly the same as that
of our forefathers. These careful measures
still apply today, as we produce everything
from a small dinner roll to a more complex
Pull apart a warm Rotella's split hardroll
and enjoy the rich aroma. The only thing
better is to actually relieve your senses
by tasting this delicious mouth-watering
roll and indulge yourself in its full flavor.
We take great pride in providing the very
best for our customers and to serving your
needs. As my grandfather Louis Rotella Sr.
would say, "We wish you the very best...from
the Rotella family."